Perfume Guide

If you need to choose a new fragrance or know more about making your perfumes last longer, please visit the section with articles. Several subjects related to perfume and fragrances are discussed there.

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A guide to perfume stores

Finding discontinued fragrances is a tedious job. Some companies has specialized in discontinued perfume and cosmetics. To find the cheapest place to buy your fragrance product there is nothing else to do than to browse through the websites of perfume shops.

If you are unfamiliar with buying perfume from an internet store, these pages will offer you instructions about how to buy products from reviewed stores. Different brands has been describes to give you the best information about different products. In the section about brands you can find other brands as well.

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It's not all about finding the cheapest product. Knowledge and information about origin and fragrance can guide you to the right product. Detailed information and guidance to each and every perfume can be found in the links on your left side.

Information about the most common reviewed perfume and fragrances at perfume guide


  • Creed perfume

    • Mostly male fragrances and perhaps the most popular male fragrance at the moment. Clicking on the link you will find detailed information about creed cologne and where to buy it cheapest. The official homepage of creed offers more information about creed perfumes, unfortunately it's in French.

  • Escada perfume

    • The most popular escada fragrances are Island Kiss, Magnetism and Ibiza Hippie. The House of Escada is aiming at the younger audience. Escada perfume is one of the best selling perfumes for the moment. The House of Escada offers more information about escada perfume and other products.

  • Chanel perfume

    • Chanel No. 5 is the best known perfume of all times. Its increasingly popular among woman all over the world. Perfumes from Chanel will probably continue to be in a leading position on the world market for some time to come. The link will lead you to information about the different Chanel perfumes. Chanel's official homepage provides information about chanel perfume and other products.

  • Joy perfume

    • The major perfumes from Joy perfumes is joy and sublime. Joy covers products from perfume to eau de toilette and aftershave. Procter and Gamble's official homepage provides more information about joy perfume and a multitude of other products.

  • Forever perfume

    • Alfred Sung is the creator of forever perfume. Alfred Sung keeps his designs clean and modern and is always aiming for quality, value and style. The same thing goes with his perfumes.

  • Lucky you perfume

    • The perfumes from the Lucky corporation are named Lucky you perfume. Due to the freshness from lucky you perfume the popularity of the Lucky brand has been increasing for the last couple of years.

  • Calvin Klein perfume

    • Among the Calvin Klein perfumes you will find the famous unisex perfume and obsession. Calvin Klein has been a leading manufacturer of several products. There is no doubt that Calvin Klein will strengthen their position on the world market for the years to become - and not only when it comes to perfumes. The newest perfume from calvin klein is eternity moment.

  • Curious perfume

    • This is the first product in a series of fragrances from the singer and actress Britney Spears. Curious perfume is an innovation from both Elizabeth Arden and Britney Spears. Curious can might as well become a very popular product in the years to come. It's expected that especially younger woman will be attracted by the perfume from Mrs. Spears.

  • Realm perfume

    • The House of Erox stands behind the realm brand. Lately realm perfume has become established as one of the most popular perfumes. Its the best selling perfume among woman younger than 30 according to a recent survey.

  • Lacoste perfume

    • The perfumes from lacoste was in the beginning mostly for men. Recently lacoste perfume has launched a fragrance for woman. The name of the scent is pour femme. The alligator brands includes several products - from sportswear to fragrances.

  • Angel perfume

    • The perfumes from angel are characterized by their freshness and their appeal for the younger audience. The best known perfume from Angel is angel perfume and angel innocent perfume.

  • Blueberry perfume

    • The fragrances from Blueberry are brit, weekend, London and Touch. In popularity, brit perfume exceeds the others. Burberry perfumes are the rising star of the industry.

  • Shi perfume

    • Created in 2001 shi perfume is one of the Alfred Sung fragrances.

  • Hei perfume

    • Inspired by the release of energy Hei perfume is an inspiring scent.

  • Boss cologne Hugo Man

    • Created in 1995 this cologne has been one of the most popular men fragrances ever since. Boss cologne hugo man will definitely also be popular for the years to come.

  • Chloe for women by Chloe

    • Created in 1975, Chloe has become very popular. This is not only because of the famous award winning chloe-bottle design of Joe Messina.

  • Mambo for women by Liz Claiborne

    • Mambo has the rhytm and sensuality connected to the mango's of the Caribbian.

    The history of fragrance

    The Egyptians were probably the first to produce perfume. At 4000 BC the Egyptians were able to make glass. Around 1500 BC they made skillfully decorated perfume bottles made of glass. The advantage of glass bottles was that oils and unguents inside could be preserved better than in any other type of containers. This still holds today.

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    Greeks also made perfume bottles, today sometimes found by archeologist in tombs. As time went by, craftsman became better and better at designing perfume bottles, and put in an increasingly number of decorations. For a long time perfume was only known and used by rich people. The so called middleclass couldn't afford such luxury until the 19th century.

    The discovery by chemist of how to make caustic soda meant a revolution in the world of perfumes and chemists. Caustic soda can be used in both the soap and cosmetic industry. The invention was done in 1791.

    The new perfumes

    The start of the 20th century began with some important discoveries for the whole industry. In 1903 two Frenchmen found a compound reminiscent of the odor of violet leaves. This was a major step for synthetic chemistry.

    One year later the glycidic method was discovered. This method made it possible to synthesize aldehydes from ketones. The success of aldehyde was not immediate. Only when Mademoiselle Coco Chanel hired Ernest Beaux to create Chanel No. 5 aldehydes came in use.

    Perfumes in the United States of America

    The size of the American market was expanding, probably due to the increasing number of department stores.

    In the first years of the last century, the Californian perfume company Avon, expanded exponentially. Already at that time, USA was showing the rest of the world that it was a superpower to be counted upon.

    End of World War I - modern perfumes

    From end of World War I to the outbreak of World War II was perhaps the Golden Age of Perfume. In this period perfume producers like Jacques Guerlain and Coco Chanel made perfumes still well known today; only to mention Shalimar and Chanel No. 5. These perfumes became very important for both companies, that also made their way into the world of fashion.

    The cold war - Youth Dew from Estee Lauder

    The perfume, Youth dew, from Estee Lauder, with its oriental, floral fragrance, marks the entrance of the perfume industry to a new era. The sale of this perfume skyrocketed in both USA and Europe; even in France it sold quite a lot. Estee Lauder was the first company to take men's perfume real serious.

    Estee Lauder bought the Italian company Aramis, founded in Firenze 1965. Aramis has specialized in men's toiletries and mainly set its mark as trend setting on perfumes based on chypre.

    Perfumes from 1980-2000

    In 1981 Beverly Hills was introduced by Giorgio Armani. This perfume consisted of a blend between different orange flowers as top note and a blend based on sandalwood as base note. Revolutionary in its immediate effect that remains constant for several hours. Two years later, in 1983, Paris was introduced by Yves Saint Laurent and resembles perfumes like L’Air du Temps.

    In 1985 Calvin Klein launched Obsession, which has been known since then as very exclusive perfume. The success of this perfume was repeated in the late eighties with eternity - which never than less - is a perfume of a completely different kind.

    The introduction of the world wide web diminished the number of perfume producers. In order to stay clear of the closest competitors, everyone had to spend more money on campaigns on the global market. Those that failed to stand the test of times went bankrupt.

    The nineties saw the introduction of a new perfume, the innocent angel perfume. In 1992 Thierry Mugler launched Angel perfume. The perfume, shaped like a star, is still, 12 years after, one of the best selling perfumes. The fragrance consists of honey, vanilla and a bit of chocolate and is made up of sugar and spice. Like other companies this perfume will probably stand the test of time, since its not connected to the ever changing world of fashion.

    The perfume industry

    French perfumes accounts for a large part of the worlds perfume exports, and is one of the major industries in France. Perfume is more popular in France than any other place; surveys shows, that 84 percent of French woman uses perfume on a regular basis. The industry is controlled by top professional economists who has managed to keep the industry free from recession and negative figures for decades. Its therefore most probable, that French woman will keep their consumption high for many years to come.

    Largest perfume companies

    Estee Lauder is the largest company measured in turnover (approx. 1500000000 US-dollars) - and the French company Loreal takes second place followed by Louis-Vuitton. The competition between the companies is indeed tough. Launches are usually followed by massive worldwide campaigns reaching from every corner in Los Angeles to the red square in Beijing. Very expensive, but necessary if you want to keep an edge.

    An example of how much is at stake was the release of Poison by Dior in 1987. This launch set new standards for the perfume industry. Since then, every major company has tried to achieve the same goal in one single campaign as Christian Dior did - worldwide recognition of one single perfume.

    Estee Lauder

    Some brands are mistaken for US brands, but in reality they are often French. This is not the case for the biggest perfume company in the world - Estee Lauder. Estee Lauder manufactures a wide range of cosmetic products. The company started in New York, and introduced Youth Dew in 1952 which was a huge success.

    This achievement was followed by Estee Super in 1968, Azuree in 1969 and White Linen Alliage, Private Collection and Cinnabar in the seventies. In the eighties names like Beautiful and Knowing was introduced. In 1991 the great success Spellbound made it way to become one of the best selling perfumes from Estee Lauder of all times. Estee Lauder has later on bought both Aramis and Clinique, each contributing to a wide range of perfume and cosmetic products.

    Loreal

    Many people would call Loreal the undisputed champion of European or French perfume industry. Loreal manufactures brands like Guy Laroche, Ralph Lauren, Giorgio Armani and Cacharel, just to mention the most known. Other brands are Lanvin and Paloma Picasso.

    Louis-Vuitton

    Louis-Vuitton, or just Louis-Vuitton, is the proud owner of brands like Guerlain, Christian Dior, Kenzo and Givenchy. Even though Louis-Vuitton only comes in third measured in company turnover, brands like Christian Dior has achieved worldwide recognition as one of leading French perfumes all over the world. Actually Guerlain is perhaps one of the most successful creators of new fragrances, and continues to expand with new and exciting inputs to the world of French perfume.

    Elf Aquitaine Group

    The Elf Aquitaine Group is in fourth place and has the brands like Yves Saint-Laurent, Van Cleef and Nina Ricci. This company is huge even though its only No. 4. The turnover of The Elf Aquitaine Group is approximately at US$ 1000000000. Of course this is not only French perfume.

    Cartier, Annick Goutal and Boucheron

    Cartier is well known French manufacturer of , but also produces the well known perfume from Cartier. Boucheron also produces jewelry, but they too, make perfume. Annick Goutal is an up and coming player on the perfume market. Not very known, but seemingly on their way with sophisticated fragrances.

    Procter & Gamble

    One of the most well known perfume from Procter & Gamble is joy perfume. Created in 1930 with the use of aldehydes , this perfume is still one of the most popular around.

    The making of French perfume

    In France, it has been a tradition to manufacture perfume and cosmetics since the 17th century. The city Grasse on the Riviera has been the main city for French perfume for ages. Its in this place that the odor of tomorrow is created. Perfumes are developed by inspired chemists, who know all about blending different compounds to give the fragrance of tomorrow. The materials used in the industry are both exclusive and rare. In order to create perfume you need to blend several compounds, and analyze the character of the blend and its basic fragrance.

    Its a tedious task blending the essences correctly, but if successful a huge amount of turnover can be made.

    The basic ingredients of most French perfumes is flowers like jasmine and irises. This is why the French Riviera is such a nice capital for the perfume industry. In the sunny environment its easier to extract the aroma from the different flowers and plants in the area. In order to minimize costs, some flowers and spices are imported from other places in the European union.

    Image of perfumes

    Success is only achieved, when the perfume corresponds and comply with the image, sensuality and originality of the particular brand in question. Its the same with clothing. Perfume companies often sell clothes, bags and other accessories. The image of the perfume has to match other products from the company in order to attract new customers.

    Marilyn Monroe and Chanel No. 5

    Marilyn Monroe, once stated that Chanel No.5 was the only thing she wore when sleeping. Chanel No. 5 is still one of the most sold perfumes worldwide - having a share of the total market at approx. 4,6 percent. Chanel also holds the actress Carole Bouquet and the perfumes Chanel No. 19, Cristalle and Coco. Chanel is the fourth biggest company in France, just tailing the Elf-Aquitaine group.

    Perfumes in the years to come

    If one thing is certain, its the fact, that the competition between leading companies will increase in years to come and the use of French perfume will increase with the general increase in wealth in the western world. If its not Chanel No. 5 who has the leading role, it will be someone else, that's for sure.